With shoppers demanding the most environment friendly, customized and mobile-first on-line shopping for expertise, it was essential that the ENTERTAINER efficiently made the leap from paper to digital, to be able to survive in today’s online financial local weather. To validate these linkages, the research group used key RBS enterprise metrics and outcomes from the 2011 RBS worker opinion survey. The survey measures employee attitudes across numerous precedence areas such as buyer focus, collaboration, innovation and alter management. The analysis team applied correlation evaluation throughout the whole study sample to determine any relationships between the enterprise metrics and survey objects, and the strength of these relationships. The following case study was offered as part of the evidence for the effectiveness of employee engagement methods in improving efficiency, productivity and, in the non-public sector profitability.