Are Marketers Banking On The Mistaken Media Channels?

Citibank was certainly specializing in adding value to its prospects by providing unmatched degree of service and safety. Its inside logistics were aligned in the direction of a single objective; launching a pow

Are Marketers Banking On The Mistaken Media Channels?

The case chronicles the challenges of a consulting group charged with creating and executing a negotiation strategy designed to assist a big retailer minimize costs by renegotiating their contract with their largest supplier. Expand model visibility an