Citibank was certainly specializing in adding value to its prospects by providing unmatched degree of service and safety. Its inside logistics were aligned in the direction of a single objective; launching a pow
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Are Marketers Banking On The Mistaken Media Channels?
The case chronicles the challenges of a consulting group charged with creating and executing a negotiation strategy designed to assist a big retailer minimize costs by renegotiating their contract with their largest supplier. Expand model visibility an