Gabriel was asked to revamp its emblem in 2010 to reflect a extra dynamic and modern organisation. Table 4 reveals that the number of lively users increased from 2% within the second year of launch to 6% in 2004, a wholesome gradual improve. The transaction values elevated too indicating that clients are feeling more comfy now managing their funds on the Internet. This is on account of the heavy investment in promoting and educating the shoppers on the gained advantages of using this service. Citibank invested round $350,000 in path of the advertising budget within the first year of the launch.