Two extra will be launched in the autumn, but the only new merchandise that comply with shall be better iterations of what already exists. Howard says the functionality and aesthetic of every garment should have the power to take you from the bike to the boardroom, or from the bar to the backcountry, and the brand’s community membership charges will finally contribute extra to overall revenues than product sales. Early Majority founder Joy Howard, who’s a former vp of global advertising at Patagonia, is hoping her new model, launched in Paris with a distant team, can apply degrowth rules to outerwear. It’s a difficult proposition that will be watched with intense interest in the sector. The Advocacy Brief cautions that failing to undertake GRP is a wasted opportunity. Reducing gender inequalities is nice for enterprise and is wise economics.