This paper wouldn’t have been possible with out the time and dedication of the group from TymeBank and TymeGlobal. The writer thanks CGAP colleagues Gayatri Vikram Murthy and Mehmet Kerse for reviewing this paper, and Gcinisizwe Andrew Mdluli for contributions and insights. This case examine options insights from analysis commissioned by CGAP and conducted by 60 Decibels and Genesis Analytics under the management of Ivo Jeník. Customers find TymeBank’s products helpful and act upon options designed to promote sure behaviors. Simons Ltd., a software firm, desires to maximize its shareholder worth.
